Arba Minch University’s Institutional University Cooperation (AMU-IUC) program, through its Transversal Institutional Strengthening Project (TISP-7), conducted an impactful Awareness Campaign on July 7, 2025, at Kola Shelle Secondary School, Arba Minch Zuria District, Gamo Zone. Held under the theme “Education is the key to unlock the golden doors,” the event aimed to promote gender equality in education and empower schoolgirls to pursue their dreams.Click here to see more photos.
The campaign was strategically aligned with the school’s Parents’ Day celebration and featured a series of research-informed activities designed to challenge societal norms and barriers impacting girls’ education. Issues such as early marriage, household responsibilities, and short-term financial pressures were addressed through interactive sessions, documentaries, and multilingual awareness materials.
Dr. Genaye Tsegaye, TISP-7 Leader, emphasized that the campaign focused on dismantling harmful mindsets that limit girls’ academic achievement. “The idea that school leads nowhere or that quick income is more important than education continues to hold girls back. We’re here to change that narrative,” she said. “Education is a long-term investment. It brings value beyond money—and teaches us how to manage resources better.”
She also highlighted the campaign’s tools—documentary screenings, flyers, and motivational awards—as part of a broader strategy to cultivate a culture that values and supports girls’ education.
Mrs. Bayush Tesfaye, TISP-7 Coordinator and delegate for the AMU-IUC Project Manager, emphasized that gender equality is not only a thematic focus of TISP-7, but a cross-cutting concern throughout all six AMU-IUC sub-projects. “Beyond awareness, we’re implementing practical and sustainable solutions,” she stated. “We’ve established childcare centers at AMU campuses, recognizing that women’s participation in education and research requires support systems.
“The deep-rooted belief that educating girls is less important than finding quick sources of income or early marriage must change. We are working not only with students, but also with parents, teachers, and local leaders to shift these attitudes,” she added. “During this campaign, we honored top-performing girls and boys from Grades 9 to 11, model teachers who go the extra mile, and supportive parents who regularly follow up on their children's education. These recognitions are meant to inspire others and promote excellence.” Additionally, school supplies were provided to students from low-income families to ease the burden of educational costs.
Mrs. Bizunesh Wedaje, Principal of Kola Shelle Secondary School, expressed her gratitude for AMU-IUC’s continued engagement. “The project’s support is transforming our school,” she said. “The provision of computers and ICT equipment will significantly strengthen our learning environment and help students access new learning tools.” She praised the awareness campaign for effectively challenging outdated attitudes and promoting academic achievement among girls, especially those at risk of dropping outs.
“We believe this partnership will help raise educational outcomes and create lasting change in our community,” she added.
Through recognition, resources, and dialogue, the campaign successfully energized the school community to stand behind girls’ education. “When girls stay in school and believe in their potential, entire communities move forward,” said organizers—reaffirming that education remains the ultimate key to unlocking golden doors of opportunity.
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Public and International Relations Executive